Oakville Website Design – Case Study
What The Client Wanted
Space Optical had a large advertising budget and had grown their business every year for 25 years in a row. But this past 5 years, everything changed. They could see that little by little something was different. The regular advertising methods just were not working the same anymore. They had heard many times on the news that customers are spending more time online especially in Canada. Space Optical wanted to really improve their online presence and develop a website that would be able to get them on the first page of Google. They wanted to find out if building a website and making a great online web presence would increase sales and lower costs. They never had a website of their own but they did have a yellow page ad online.
What We Did
- First of all we did some research so we could understand her customers and her market. We needed to know who her customers actually were. How much money did they spend? How often did they make a purchase ? Ect.
- Next we went to work with our advanced keyword research program to determine exactly which keywords would be effective for her customers. We needed to know which words to rank for to provide an effective return on investment and higher sales.
- We built a full Seo Website Design based on all this market intelligence. We built a great search engine friendly website to get her the number 1 Google rankings she was hoping for. This helped with a lot of free organic traffic and customers. A higher quality score also lowers the cost of the Google ads we run for her.
- We installed analytics to track her website performance so we can continually improve her results and ROI.
- We done our search engine Optimized Local search Listing.
The Results of Our Work
- We got her website on the first page of Google for many keywords plus 1 1st place spot in under 60 days.
- She has a brand new seo website competing effectively with websites that have been around for years before hers.
- A noticeable increase in new customers, sales and profits. She says she has people calling to order styles she has never sold before because of her new website.
- We are cutting her advertising budget into 3 rd’s. 1/3 she will keep for her old print media campaign for one more year. 1/3 she is spending with us for her website and seo going forward to stay ahead of her competition and imrove her positioning. The other 1/3 she is keeping in her pocket as savings… Wow ! She is saving money on her advertising budgetwhile getting better performance and return.
- Want to see the real world results ? Type these keyword phrases … licensed opticians oakville or oakville prescription sunglasses into Google search .
- You can also visit the website directly right there => Optical Store Oakville
Space Optical Oakville saved money on their overall advertising budget while increasing their online search engine ranking results for many effective key words. They are increasing sales and profits while staying on the cutting edge of internet technology. As Google tightens up the internet, many poorly built websites will continue to get banned and penalized while search engine friendly websites will dominate the top positions. They continue to use our Oakville Website Design Company to improve market share and profits with their website online.