Step 4 Optimize Your Website To Turn Visitors Into Paying Customers
We have now built you a search engine friendly high ranking website that attracts relevant visitors who are ready to buy. The next step is CRO which means conversion rate optimization. This refers to the number of people who convert into a sale per 100 visits to your website. Lets say we have 100 visits and we actually have gotten 3 sales. Our conversion (sales) rate would be 3%.
Conversion rate optimization is about getting more sales per 100 visits. In the real world some people just try to get more visitors to their site. However a visitor who does not buy is a lost sales. We want to attract the right kinds of visitors and then help them along in the sales process to become a paying customer.
Lets just say we have the same 100 visitors. Now we optimize the site to get 9 sales per 100 visitors, we have just increased our profits by 300% from the same number of visitors. We did not have to focus on more traffic to increase our online profitablilty.
We build your website with sales in mind from the beginning. We are working to make you a website that will make your business grow. We design your site with many silent cues that help in the conversion rate optimization. We use website architecture and user friendly design. We use things like clear calls to action (CTA) so your visitor knows what you want them to do. And then we make it easy for them to do it.
We have a proven formula we use to help increase your websites sales performance online. We help convince the visitor that your product or service is the right thing for them and direct them to buy online or contact you for purchasing information.
Next step in our successful website design formula is …
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